{"title":"Bleach London","description":null,"products":[{"product_id":"bleach-london-total-bleach-kit","title":"Bleach London Total Bleach Kit","description":"\u003cp\u003eAchieve your lightest, brightest blonde with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTotal Bleach Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efrom Dalston-based psychedelic hair and cosmetics label,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBLEACH LONDON\u003c\/strong\u003e; a salon-standard hair-bleaching set that lightens locks up to seven shades lighter whilst nourishing and optimising hair’s health with a deep-conditioning repair mask. Combining all the necessary tools for salon-worthy dye-job results, the kit is perfect for all blondaholics, casual peroxide dabblers and root-lightening users alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Set Contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 Bottle of Developing Lotion (80ml)\u003c\/li\u003e\n\u003cli\u003e2 x Bleaching Powder Sachets (25g each)\u003c\/li\u003e\n\u003cli\u003e1 Conditioning Repair Mask (50ml)\u003c\/li\u003e\n\u003cli\u003e1 Tint Brush\u003c\/li\u003e\n\u003cli\u003e1 Pair of Gloves\u003c\/li\u003e\n\u003cli\u003e1 Instruction Leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eInstructions included within.\u003c\/span\u003e\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":32050485952605,"sku":"","price":70.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonTotalBleachKit.png?v=1786494811"},{"product_id":"bleach-london-rose-conditioner-250ml","title":"Bleach London Rose Conditioner 250ml","description":"\u003cp\u003eAdd a hint of pink to your locks with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRosé Conditioner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efrom\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBLEACH LONDON\u003c\/strong\u003e. Fortified with Shea Butter and Hydrolysed Wheat Proteins, the soft pink rinse moisturises and hydrates hair, whilst delivering a pure pink hue that looks fresh and vibrant. Ideal for eliminating green tones, or for keeping pink hair looking radiant.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan. Cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eApply to shampooed hair and massage through to the ends. Leave for 3-4 minutes. 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Developed with bleached, coloured and damaged hair in mind, the mask works on all hair types to moisturise and nourish the strands, leaving them looking and feeling hydrated.\u003c\/p\u003e\n\u003cp\u003eThe high-performance formula features a blend of hydrolysed wheat protein, sunflower seed oil and lactic acid to encourage stronger-looking hair that’s more manageable, while protecting each strand from environmental aggressors.\u003c\/p\u003e\n\u003cp\u003eVegan.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApplication: Apply to shampooed hair, comb through and massage in. Wrap hair in a warm towel to enhance the conditioning effect. 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Choose from a vibrant array of shades ranging from fiery amber to dramatic ultraviolet and bubblegum pink to icy white.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRecommended Amount: One bottle covers root regrowth and shoulder-length hair.\u003c\/li\u003e\n\u003cli\u003eApplication: Apply your dye to bleached and toned hair. Lasts 3-30 washes. Mix your Super Cool Colour and Reincarnation Mask once a week for custom colour maintenance, while also nourishing strands. Reapply the Super Cool Colour as needed.\u003c\/li\u003e\n\u003cli\u003eRoutine: This product is for use on bleached and toned hair. You must carry out a skin sensitivity test 48 hours before using this product to check you are not allergic to it. You must also do a strand test to check how your hair will look after using the Super Cool Colour. Do not dye your hair if you don't like how your strand test looks or feels.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLEACH LONDON","offers":[{"title":"Violet Skies","offer_id":48364547342557,"sku":null,"price":56.0,"currency_code":"AED","in_stock":true},{"title":"Awkward Peach","offer_id":48364547375325,"sku":null,"price":56.0,"currency_code":"AED","in_stock":true},{"title":"Just Like Honey","offer_id":48364547408093,"sku":null,"price":56.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/violetskies.avif?v=1786571527"},{"product_id":"bleach-london-purple-reincarnation-shampoo-300ml","title":"Bleach London Purple Reincarnation Shampoo 300ml","description":"\u003cp\u003eBrighten your blonde with the Bleach London Purple Reincarnation Shampoo, a potent formula developed by professionals for instant and long-term results.\u003c\/p\u003e\n\u003cp\u003ePowered by bond-targeting technology, the formula instantly cleanses and nourishes each strand, while neutralising brassy tones. 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Comb and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eMask: Apply to shampooed hair, comb through and massage in. Wrap hair in a warm towel to enhance the conditioning effect. Leave on for 2-3 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48343882203357,"sku":null,"price":263.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonPlatinumBlondeMaintenanceRoutine.png?v=1786078705"},{"product_id":"bleach-london-white-toner-kit","title":"Bleach London Toner Kit","description":"\u003cp\u003eBanish yellow from your blonde with the White Toner Kit from Dalston-based psychedelic hair and cosmetics label, BLEACH LONDON; a semi-permanent post-bleach toner kit that helps to neutralise brassy tones for 16-20 weeks. Whether you’re rocking white, silver or platinum locks, the formula is the answer to bright tresses that look fresh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 Tube of Colourant 40ml\u003c\/li\u003e\n\u003cli\u003e1 Bottle of Developer Lotion 80ml\u003c\/li\u003e\n\u003cli\u003e1 Repairing Treatment Mask 50ml\u003c\/li\u003e\n\u003cli\u003e1 Pair of Plastic Gloves\u003c\/li\u003e\n\u003cli\u003e1 Instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eThe colour achieved and the length of its duration can be influenced by many factors including: Hair condition, porosity, length, fineness, shade and any previous treatments. The final effect will depend on your current hair colour. Best results will be seen on already bleached or highlighted blonde hair.\u003c\/p\u003e\n\u003cp\u003eYou may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkin Sensitivity Test:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a small amount of product to the skin on the inside of your elbow. Do not cover or disturb for 45 minutes. Rinse with water, pat dry and leave for 48 hours. 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Perfect for use on bleached, pastel and light blonde hair, the set adds soft pinky-purple tones to the strands for an iridescent finish, with no signs of brassiness in sight.\u003c\/p\u003e\n\u003cp\u003eVegan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePearlescent Shampoo 250ml\u003c\/strong\u003e\u003cbr\u003eThis shampoo gently cleanses the hair while maintaining its pearly sheen. Thanks to the formula’s brightening properties, the hair looks fresh and vibrant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePearlescent Conditioner 250ml\u003c\/strong\u003e\u003cbr\u003eEnveloping the hair in moisture, this shampoo helps to detangle the strands for enhanced manageability and smoothness, while lending a visible boost of luminosity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Mask 200ml\u003c\/strong\u003e\u003cbr\u003eDiscover BLEACH London’s best-selling mask. The nourishing treatment combines hydrolysed wheat protein with sunflower oil and lactic acid to help leave the hair feeling and looking stronger.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eShampoo and Conditioner: Should be used in between dyeing to help maintain your hair colour. Use every other wash to avoid pigment build-up. Pair with the Reincarnation Mask to help keep your hair feeling healthy and strong.\u003c\/p\u003e\n\u003cp\u003eThese products are for use on bleached and toned hair. You must carry out a skin sensitivity test 48 hours before using this product to check you are not allergic to it. You must also do a strand test to check the condition of your hair after using the product. Do not use the product on your hair if you don't like how your strand test looks or feels. Read all instructions that come with your product before use. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.\u003c\/p\u003e\n\u003cp\u003eMask: Massage into freshly shampooed hair, comb through and leave for up to 20 minutes before rinsing thoroughly.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48356965023965,"sku":null,"price":193.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonPearlescent3StepRoutine.png?v=1786428873"},{"product_id":"bleach-london-reincarnation-scalp-treatment-75ml","title":"Bleach London Reincarnation Scalp Treatment 75ml","description":"\u003cp\u003eDeveloped for bleached hair, the Bleach London Reincarnation Scalp Treatment is an ultra-lightweight liquid-serum formula that nourishes the scalp.\u003c\/p\u003e\n\u003cp\u003eHelping to remove excess oils and impurities, the serum scalp treatment encourages optimal conditions for healthy hair growth. Over time, the lengths appear longer and stronger, while the scalp is left feeling clarified and hydrated.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSection hair and apply the serum directly onto the scalp sparingly. Massage the product into your scalp gently for 5 minutes. Do not wash off. Use twice a day (AM and PM) for a minimum of 3 months for optimal results.\u003c\/span\u003e\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48357017092317,"sku":null,"price":104.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonReincarnationScalpTreatment75ml.png?v=1786430071"},{"product_id":"bleach-london-atomic-cherry-super-cool-colour","title":"Bleach London Atomic Cherry Super Cool Colour","description":"\u003cp\u003ePre-mixed and ready to apply, transform your strands with the semi-permanent pigments of BLEACH LONDON’s Atomic Cherry Super Cool Colour.\u003c\/p\u003e\n\u003cp\u003eSuited to all tones, this deep cherry hue develops into a vivid shade on blondes or a glossy tint on darker lengths, lasting up to 50 washes per application. 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Gently cleansing, the vegan shampoo effectively lifts away impurities while restoring tone and radiance to pink tresses. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan. Cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLather into wet hair and massage through to ends. Rinse and follow with BLEACH LONDON ROSÉ CONDITIONER.\u003c\/span\u003e\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48364340936925,"sku":null,"price":59.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonRoseShampoo250ml.avif?v=1786568526"},{"product_id":"bleach-london-low-and-slow-bleach-kit","title":"Bleach London Low and Slow Bleach Kit","description":"\u003cp\u003eBLEACH LONDON’s Low and Slow Bleach Kit offers at-home hair lightening designed for less compromise on condition and curl pattern. 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The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48364503498973,"sku":null,"price":76.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonLowandSlowBleachKit.avif?v=1786570428"},{"product_id":"bleach-london-pearlescent-shampoo-250ml","title":"Bleach London Pearlescent Shampoo 250ml","description":"\u003cp\u003eIlluminate your hair with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBLEACH LONDON Pearlescent Shampoo\u003c\/strong\u003e. This nourishing formula delivers a soft, pinky-purple tone for opalescent ‘unicorn hair’. 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Do not colour your hair if the strand test feels damaged or you don’t like how it feels. Read all instructions that come with your product before use.\u003c\/li\u003e\n\u003cli\u003eNote: The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLEACH LONDON","offers":[{"title":"Glossy Black","offer_id":48374016213213,"sku":null,"price":85.0,"currency_code":"AED","in_stock":true},{"title":"Natural Brown","offer_id":48374016245981,"sku":null,"price":83.0,"currency_code":"AED","in_stock":true},{"title":"Rich Brown","offer_id":48374016278749,"sku":null,"price":83.0,"currency_code":"AED","in_stock":true},{"title":"Natural Copper","offer_id":48374016311517,"sku":null,"price":83.0,"currency_code":"AED","in_stock":true},{"title":"Vivid Copper","offer_id":48374016344285,"sku":null,"price":83.0,"currency_code":"AED","in_stock":true},{"title":"Cherry Red","offer_id":48374016377053,"sku":null,"price":85.0,"currency_code":"AED","in_stock":true},{"title":"Vivid Red","offer_id":48374016409821,"sku":null,"price":83.0,"currency_code":"AED","in_stock":true},{"title":"Cherry Cola","offer_id":48374016442589,"sku":null,"price":85.0,"currency_code":"AED","in_stock":true},{"title":"Natural Blonde","offer_id":48374016475357,"sku":null,"price":83.0,"currency_code":"AED","in_stock":true},{"title":"Vivid Berry","offer_id":48374016508125,"sku":null,"price":85.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/GlossyBlack.jpg?v=1786722339"},{"product_id":"bleach-london-permanent-kit-duo","title":"Bleach London Permanent Kit Duo","description":"\u003cp\u003ePromoting professional results, the kit features a Conditioning Colour Tube, a bottle of ‘Go Lighter’ Developing Lotion and a ‘Keep It Sealed’ Conditioner Sachet. 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Read all instructions that come with your product before use.\u003c\/li\u003e\n\u003cli\u003eNote: The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLEACH LONDON","offers":[{"title":"Natural Brown","offer_id":48374497575133,"sku":null,"price":171.0,"currency_code":"AED","in_stock":true},{"title":"Rich Brown","offer_id":48374497607901,"sku":null,"price":171.0,"currency_code":"AED","in_stock":true},{"title":"Natural Copper","offer_id":48374497640669,"sku":null,"price":171.0,"currency_code":"AED","in_stock":true},{"title":"Vivid Copper","offer_id":48374497673437,"sku":null,"price":171.0,"currency_code":"AED","in_stock":true},{"title":"Natural Blonde","offer_id":48374497706205,"sku":null,"price":171.0,"currency_code":"AED","in_stock":true},{"title":"Vivid Red","offer_id":48374497738973,"sku":null,"price":171.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BLEACHLONDONNaturalBrownPermanentKitDuo.png?v=1786729552"},{"product_id":"bleach-london-permanent-kit-trio","title":"Bleach London Permanent Kit Trio","description":"\u003cp\u003eThe hair dye set features a Conditioning Colour Tube, a bottle of Go Lighter Developing Lotion and a ‘Keep It Sealed’ Conditioner Sachet to help you refresh your look. 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Read all instructions that come with your product before use.\u003c\/li\u003e\n\u003cli\u003eNote: The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLEACH LONDON","offers":[{"title":"Natural Brown","offer_id":48374703194333,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true},{"title":"Rich Brown","offer_id":48374703227101,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true},{"title":"Natural Copper","offer_id":48374703259869,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true},{"title":"Vivid Copper","offer_id":48374703292637,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true},{"title":"Natural Blonde","offer_id":48374703325405,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true},{"title":"Vivid Red","offer_id":48374703358173,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BLEACHLONDONNaturalBrownPermanentKitTrio.png?v=1786734245"},{"product_id":"bleach-london-boxed-scc-150ml-uk","title":"Bleach London Boxed Scc 150ml UK","description":"\u003cp\u003eLasting up to one to three washes, the BLEACH LONDON Boxed Semi Permanent Dye lets you try something new without the commitment. 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Apply on clean, dry hair for extra vibrancy.\u003c\/li\u003e\n\u003cli\u003eStep Two: Divide hair into 4 quarters and secure.\u003c\/li\u003e\n\u003cli\u003eStep Three: Take sections of hair and paint on the colour, coating every strand.\u003c\/li\u003e\n\u003cli\u003eStep Four: Leave on for 30 minutes on blonde hair and 60 minutes on light brown hair before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLEACH LONDON","offers":[{"title":"Curious Orange","offer_id":48382974197981,"sku":null,"price":64.0,"currency_code":"AED","in_stock":true},{"title":"Gobby Pink","offer_id":48382974230749,"sku":null,"price":64.0,"currency_code":"AED","in_stock":true},{"title":"Instant Coffee","offer_id":48382974263517,"sku":null,"price":64.0,"currency_code":"AED","in_stock":true},{"title":"I Saw Red","offer_id":48382974296285,"sku":null,"price":64.0,"currency_code":"AED","in_stock":true},{"title":"Pearlescent","offer_id":48382974329053,"sku":null,"price":64.0,"currency_code":"AED","in_stock":true},{"title":"Proper Copper","offer_id":48382974361821,"sku":null,"price":64.0,"currency_code":"AED","in_stock":true},{"title":"Rose","offer_id":48382974394589,"sku":null,"price":64.0,"currency_code":"AED","in_stock":true},{"title":"Tangerine Dream","offer_id":48382974427357,"sku":null,"price":57.0,"currency_code":"AED","in_stock":true},{"title":"The Big Pink","offer_id":48382974460125,"sku":null,"price":57.0,"currency_code":"AED","in_stock":true},{"title":"White Heat","offer_id":48382974492893,"sku":null,"price":57.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/Curious_Orange.png?v=1786896072"},{"product_id":"bleach-london-no-bleach-bleach-kit","title":"Bleach London No Bleach Bleach Kit","description":"\u003cp\u003eAchieve a salon-standard high-lift tint with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBLEACH LONDON No Bleach Bleach Kit\u003c\/strong\u003e, a bleach-free hair-lightening kit for virgin hair.\u003c\/p\u003e\n\u003cp\u003eUsing a persulfate-free bleach alternative for less hair damage and scalp irritation, the hair-lightening kit lightens hair up to five levels to create a creamy blonde effect. Unlike traditional bleach, the colour will continue to lighten subtly over time, but roots will need topping up every 4-6 weeks for the ultimate lift look. Perfect for enhancing medium brown to medium blonde, or light brown to light blonde hair.\u003c\/p\u003e\n\u003cp\u003eComes with the BLEACH LONDON Reincarnation Mask to promote optimum hair health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot for use on hair that has been dyed or pre-lightened.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eApply BLEACH LONDON SCALP SAVIOUR before use for extra scalp protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eCarefully follow the instructions to apply your lifting tint.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFollow with BLEACH LONDON WHITE TONER and BLEACH LONDON SILVER SHAMPOO and SILVER CONDITIONER to banish brassy tones. Alternatively, follow with CHAMPAGNE SUPER TONER or your choice of BLEACH LONDON SUPER COOL COLOUR.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvice:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlways follow the timing guidelines given. If you do not apply enough product or leave it on for the correct time, it might become patchy or not fully develop, leaving hair brassy. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkin Sensitivity Test:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a small amount of product to the skin on the inside of your elbow. Do not cover or disturb for 45 minutes. Rinse with water, pat dry and leave for 48 hours. In the event of any abnormal reaction, do not use the product and seek medical advice.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48383031410909,"sku":null,"price":70.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/Bleach_London_No_Bleach_Bleach_Kit.png?v=1786921512"},{"product_id":"bleach-london-rose-shampoo-and-conditioner-duo","title":"Bleach London Rose Shampoo and Conditioner Duo","description":"\u003cp\u003eAdd a tint of pink to your hair with BLEACH LONDON’s Rose Shampoo and Conditioner Duo. 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Enriched with shea butter and hydrolysed wheat proteins, the conditioner hydrates to promote enhanced manageability.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLather the Rose Shampoo into wet hair and massage through to the ends. 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Enriched with bond-targeting technology, the set is powered by creatine, amino acids and wheat proteins, encouraging the illusion of thicker-looking lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Shampoo 300ml\u003c\/strong\u003e\u003cbr\u003eA nourishing shampoo that helps to leave the hair feeling refreshed. The formula is for all hair types. It's perfect for bleached, coloured, dry and damaged hair, and works to remove impurities and product build-up, promoting a silky-soft finish. Forming a protective shield over the hair, the shampoo seeks to protect against environmental aggressors while creating the look of stronger lengths. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Conditioner 300ml\u003c\/strong\u003e\u003cbr\u003eA partner to the above shampoo, the conditioner is enriched with the same blend of amino acids, creatine, and hydrogenated castor oil. Delivering an instant surge of hydration, the conditioner helps to detangle lengths while promoting a revitalising effect for the appearance of glossier hair.\u003c\/p\u003e\n\u003cp\u003eVegan and PETA-Approved.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eShampoo: Suitable for everyday use. Massage into wet hair, rinse and follow with BLEACH LONDON REINCARNATION CONDITIONER.\u003c\/p\u003e\n\u003cp\u003eConditioner: Suitable for everyday use. Smooth through the mid-lengths and ends of your hair. Leave in for a few minutes, then rinse thoroughly. Use the powerful BLEACH LONDON REINCARNATION MASK weekly.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48383043928285,"sku":null,"price":167.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonReincarnationShampooandConditioner300mlBundle.png?v=1786923339"},{"product_id":"bleach-london-reincarnation-shampoo-300ml","title":"Bleach London Reincarnation Shampoo 300ml","description":"\u003cp\u003eEnriched with unique Bond-Targeting Technology, the Bleach London Reincarnation Shampoo offers a professional-standard formula that cleanses and nourishes all hair types, including bleached, coloured, dry and damaged hair.\u003c\/p\u003e\n\u003cp\u003ePowered by a blend of creatine, amino acids and wheat micro proteins, the high-performance shampoo envelops the strands in a protective shield against environmental aggressors, encouraging a glossy finish. Suitable for everyday use, the shampoo removes impurities and product build-up, helping to leave hair feeling light and refreshed.\u003c\/p\u003e\n\u003cp\u003eFor instant and long-term results, pair with the Reincarnation Conditioner to protect and nourish each strand to help hair look and feel stronger.\u003c\/p\u003e\n\u003cp\u003eVegan and PETA-Approved.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e☼ AM \/ ☽ PM\u003c\/li\u003e\n\u003cli\u003eWhen to Use:  Suitable for everyday use.\u003c\/li\u003e\n\u003cli\u003eApplication: Massage into wet hair, rinse.\u003c\/li\u003e\n\u003cli\u003eRoutine: Follow with Bleach London Conditioner to revive and hydrate. 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The powerful purple formulas banish unwanted warm tones, leaving behind silky-smooth iridescent lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBleach London Pearlescent Shampoo 250ml\u003c\/strong\u003e\u003cbr\u003eRefresh your roots with this purple shampoo that works to neutralise warm, brassy tones while leaving behind a pearl-like glow. Suitable for all hair types, the salon-born shampoo imparts an iridescent shimmer to bleached hair, inspired by a freshwater pearl.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBleach London Pearlescent Conditioner 250ml\u003c\/strong\u003e\u003cbr\u003eWorking in harmony with the purple shampoo, the nourishing conditioner banishes yellow tones to create a cool-toned pearly finish. The hydrating conditioner tones hair without staining for enviably brighter and blonder lengths.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eThis shampoo \u0026amp; conditioner for blonde hair should be used in between dyeing to help maintain your blonde, keeping it free of yellows! 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Enriched with colour-enhancing properties, the vitamin-rich formulas cleanse, nourish and brighten blonde locks.\u003c\/p\u003e\n\u003cp\u003eVegan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilver Shampoo 250ml\u003c\/strong\u003e\u003cbr\u003eSpecially formulated for blonde hair, the silver shampoo is infused with violet pigments to help to neutralise the look of brassy and yellow tones, while enhancing and maintaining the brightness of your blonde. Enriched with wheat proteins and vitamin B5, the shampoo washes away impurities while preserving colour vibrancy, promoting radiant-looking locks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilver Conditioner 250ml\u003c\/strong\u003e\u003cbr\u003eEnriched with violet pigments, the daily conditioner helps to maintain the vibrancy of your blonde by banishing brassy, yellow and orange tones. 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Leave on for 2-3 minutes, then rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48391895679197,"sku":null,"price":263.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonBlondeMaintenanceSet.png?v=1787086108"},{"product_id":"bleach-london-reincarnation-conditioner-300ml","title":"Bleach London Reincarnation Conditioner 300ml","description":"\u003cp\u003eExpertly developed by professionals for bleached and colour-treated hair types, Bleach London’s Reincarnation Conditioner seeks to leave your hair feeling silky smooth and glossy, scientifically proven to reduce breakage by 68%. The conditioner is suitable for all hair types; it's especially good for hair that's dry, damaged, bleached or coloured.\u003c\/p\u003e\n\u003cp\u003ePowered by bond-targeting technology, the conditioner protects and nourishes to leave hair feeling silky soft. Infused with a rich blend of creatine, castor oil and amino acids, the rich formula works to lock in essential moisture to help minimise the appearance of breakage and split ends. Paired with the Reincarnation Shampoo, this high-performance haircare routine instantly hydrates the hair to encourage effortless manageability and shine.\u003c\/p\u003e\n\u003cp\u003eVegan and PETA-Approved.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e☼ AM \/ ☽ PM\u003c\/li\u003e\n\u003cli\u003eWhen to Use:  Suitable for everyday use.\u003c\/li\u003e\n\u003cli\u003eApplication: Smooth through the mid-lengths and ends of your hair. Leave in for a few minutes, then rinse thoroughly. \u003c\/li\u003e\n\u003cli\u003eRoutine: Use after Bleach London Shampoo for best results. Use Bleach London Reincarnation Mask weekly for the ultimate restorative treatment.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48391904919773,"sku":null,"price":90.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonReincarnationConditioner300ml.png?v=1787086736"},{"product_id":"bleach-london-complete-healthy-hair-bundle","title":"Bleach London Complete Healthy Hair Bundle","description":"\u003cp\u003eEncourage stronger-looking, silky locks with the BLEACH LONDON Complete Healthy Hair Bundle featuring four haircare essentials, expertly composed for dry, damaged and colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBLEACH LONDON Reincarnation Shampoo 300ml\u003c\/strong\u003e\u003cbr\u003eEnriched with unique Bond-Targeting Technology, the shampoo cleanses and nourishes all hair types, including bleached, coloured, dry and damaged hair. Powered by a blend of creatine, amino acids and wheat micro proteins, the shampoo envelops the strands in a protective shield against environmental aggressors, while encouraging a glossy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBLEACH LONDON Reincarnation Conditioner 300ml\u003c\/strong\u003e\u003cbr\u003ePerfect for dry, damaged, bleached or coloured hair, the conditioner protects and nourishes to leave hair feeling silky soft. Infused with a rich blend of creatine, castor oil and amino acids, the rich formula locks in essential moisture to help minimise the appearance of breakage and split ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBLEACH LONDON Reincarnation Mask 200ml\u003c\/strong\u003e\u003cbr\u003eSummon ultra-soft and glossy hair in just twenty minutes with the best-selling mask. The sumptuous formula features a blend of hydrolysed wheat protein, sunflower seed oil and lactic acid to encourage stronger-looking hair that’s more manageable, while protecting each strand from environmental aggressors. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBLEACH LONDON Reincarnation Scalp Treatment 75ml\u003c\/strong\u003e\u003cbr\u003eThe ultra-lightweight liquid-serum formula works to nourish the scalp, while removing excess oils and impurities. The treatment encourages optimal conditions for healthy hair growth. Over time, the lengths appear visibly longer and stronger, while the scalp is left feeling hydrated.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eShampoo: Suitable for everyday use. Massage into wet hair, rinse.\u003c\/p\u003e\n\u003cp\u003eConditioner: Suitable for everyday use. Smooth through the mid-lengths and ends of your hair. Leave in for a few minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eMask: Apply to shampooed hair, comb through and massage in. Wrap hair in a warm towel to enhance the conditioning effect. Leave on for 2-3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eTreatment: Section hair and apply the serum directly onto the scalp sparingly. Massage the product into your scalp gently for 5 minutes. Do not wash off. Use twice a day (AM and PM) for a minimum of 3 months for optimal results.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48391953645789,"sku":null,"price":293.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/BleachLondonCompleteHealthyHairBundle.png?v=1787087601"},{"product_id":"bleach-london-reincarnation-shampoo-and-conditioner-300ml-bundle-with-200ml-reincarnation-mask","title":"Bleach London Reincarnation Shampoo and Conditioner 300ml Bundle with 200ml Reincarnation Mask","description":"\u003cp\u003eEnriched with bond-targeting technology, the Bleach London Reincarnation Shampoo and Conditioner Bundle with Reincarnation Mask unites three haircare heroes, scientifically proven to reduce the appearance of breakage by 68%. Suitable for dry, damaged hair types, the trio offers a complete routine to help encourage stronger, fuller-looking hair, formulated with high-performance ingredients including amino acids, hydrogenated castor oil, hydrolysed wheat proteins, and sunflower seed oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Shampoo 300ml\u003c\/strong\u003e\u003cbr\u003eDiscover fresh, touchably soft hair with this best-selling shampoo. The formula helps to remove impurities and product build-up while providing defence against environmental aggressors.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Conditioner 300ml\u003c\/strong\u003e\u003cbr\u003eThis deeply moisturising conditioner works to instantly detangle the strands for enhanced manageability. 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Use the powerful BLEACH LONDON REINCARNATION MASK weekly.\u003c\/p\u003e\n\u003cp\u003eMask: Massage into freshly shampooed hair, comb through and leave for up to 20 minutes before rinsing thoroughly.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48391983923421,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/Bleach_Reincarnation_Shampoo_and_Conditioner_300ml_Bundle_with_200ml_Reincarnation_Mask.png?v=1787088463"},{"product_id":"bleach-london-pearlescent-conditioner-250ml","title":"Bleach London Pearlescent Conditioner 250ml","description":"\u003cp\u003eHydrate and illuminate with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBLEACH LONDON Pearlescent Conditioner\u003c\/strong\u003e. This hydrating formula helps to smooth and detangle coloured hair, replenishing vital nutrients and moisture. 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Squeeze one pipette's worth of Hair Elixir into palms, rub together, then gently stroke through damp or dry hair in a downward motion. Concentrate on mids and frazzled ends. Add more product if your hair is very long or thick!\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48392037957853,"sku":null,"price":186.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/Bleach_London_Ultimate_Care_Pair.png?v=1787090039"},{"product_id":"bleach-london-healthy-head-set","title":"Bleach London Healthy Head Set","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eDeveloped for bleached and lightened hair, the BLEACH LONDON Healthy Head Set stars two of the brand’s best-selling formulas that nourish the scalp and lengths to promote a stronger look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Scalp Treatment 75ml\u003c\/strong\u003e\u003cbr\u003eAn ultra-lightweight liquid-serum formula that nurtures the scalp. Helping to remove excess oils and impurities, the serum scalp treatment encourages optimal conditions for healthy hair growth. Over time, the lengths appear longer and stronger, while the scalp is left feeling clarified and hydrated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Mask 500ml\u003c\/strong\u003e\u003cbr\u003eA nourishing mask that works on all hair types to moisturise the lengths, leaving them looking and feeling full and hydrated. The high-performance formula features a blend of hydrolysed wheat protein, sunflower seed oil and lactic acid to encourage stronger-looking hair that’s more manageable, while protecting each strand from environmental aggressors.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eTreatment: Section hair and apply the serum directly onto the scalp sparingly. Massage the product into your scalp gently for 5 minutes. Do not wash off. Use twice a day (AM and PM) for a minimum of 3 months for optimal results.\u003c\/p\u003e\n\u003cp\u003eMask: Apply to shampooed hair, comb through and massage in. Wrap hair in a warm towel to enhance the conditioning effect. Leave on for 2-3 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48392055652573,"sku":null,"price":235.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/Bleach_London_Healthy_Head_Set_e9338830-61e1-409e-acab-f30476cf7eee.png?v=1787090531"},{"product_id":"bleach-london-essential-care-pair","title":"Bleach London Essential Care Pair","description":"\u003cp\u003eFeaturing the award-winning Reincarnation Mask and a shine-enhancing hair elixir, BLEACH LONDON’s Essential Care Pair helps to intensely nourish dry, damaged lengths.\u003c\/p\u003e\n\u003cp\u003eVegan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReincarnation Mask 200ml\u003c\/strong\u003e\u003cbr\u003eThis powerful formula works to minimise the risk of breakage. 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Squeeze one pipette's worth of Hair Elixir into palms, rub together, then gently stroke through damp or dry hair in a downward motion. Concentrate on mids and frazzled ends. Add more product if your hair is very long or thick!\u003c\/p\u003e","brand":"BLEACH LONDON","offers":[{"title":"Default Title","offer_id":48392063484125,"sku":null,"price":125.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/9755\/6317\/files\/Bleach_London_Essential_Care_Pair_eef1c141-46b4-4165-b0fd-0a90f293cca9.png?v=1787091398"}],"url":"https:\/\/flitit.com\/en-sa\/collections\/bleach-london.oembed?page=3","provider":"Flitit - Online Store","version":"1.0","type":"link"}